For traders’ associations, LEO Cork City and Cork City Council
Local businesses already use offers, discounts and loyalty cards to bring people in and keep them coming back. Deisly, a phone app built in Cork, makes that easier and shows it to people nearby on the same day.
An early pilot in Cork. Happy to meet in person.
For every kind of local business, across Cork
01What members already do
Offers, discounts, coupons and loyalty schemes already bring new customers in and keep regulars coming back. Deisly doesn’t ask a business to change what it does. It makes it quicker to post, and puts it in front of people nearby on the same day.
What businesses do today
With Deisly
Only people walking past see it.
As a full-screen story, on the map and in the list, nearest first, to people who haven’t walked past yet.
Reaches people who already follow the business, then gets buried in the feed.
Every offer shows its price, how many are left and when it ends, so it’s easy to act on today.
Printed, handed out, often lost.
The customer shows the offer on their phone. One tap on Served via Deisly counts the visit in the business’s panel.
A card in a wallet, if the customer remembers it.
People follow the business and its next offer comes first for them in Stories. Phone alerts to followers come with the next app version.
Alerts coming soonNo named competitors and no numbers: just what changes for a business that already makes offers.
02A weekday on Deisly
Every offer is for today and says when it ends, so a business can bring people in when its street is quiet.
A café fills the quiet hour between the rushes.
A deli’s last three lunches, €5, once the queue has gone.
A bakery’s bread and pastries before closing.
An improv club fills its last eight seats.
A pub’s trad session, free in.
Examples, drawn on a real hour scale. Six kinds of offer cover food, appointments, tickets, happy hours, shop discounts and free events.
03How it works
What it is, the price, how many are left and until when. In about a minute, from the phone it already has.
In the pilot
As a full-screen story, on a map or in a list, nearest first. Nobody can pay to be shown first.
In the pilot
The customer shows the offer on their phone. The business taps Served via Deisly and the visit is counted in its panel. No codes, no scanner.
In the pilotThey follow the business and its next offer comes first for them. Phone alerts to followers come with the next app version, at most one a day from each business.
Follow is in the pilot
04For local high streets
Three things a street gets, not the app: new faces, people who come back, and footfall in the hours that need it.
People find businesses near them they’ve never tried, through an offer made for today. Nobody can pay to be shown first, so a small shop has the same chance as a chain.
After a first visit, people can follow a business and see its next offer first. That’s a reason to come back to the same street.
Every offer has an end time, so a business can bring people in on a slow afternoon, an early evening or a midweek night.
Deisly starts with independent businesses. Bigger brands come later, store by store, once Cork has customers.
Nobody can pay to be shown first, and ratings and badges can’t be bought.
A brand takes one place in your area, however many shops it has nearby.
People can choose to see only independent businesses.
The monthly Local Hero badge goes only to independent businesses.
05Not only offers
Each business gets a section called Our picks, with the things it’s proud of. People get a reason to follow it and come back, and the business gives away no margin.
What the business is known for, always on its page.
A new cake, a new range, a new class. It shows for a few days.
Today’s bake, today’s catch, today’s flowers. For today only.
Added by Deisly from what people save. Nobody can buy it.
Our picks and New in can be seen today in the pilot’s example mode. New in and Fresh today show in Stories after today’s live offers.
Once 10 or more people follow a business, it and its customers see how many. Never who they are.
The business’s phone and WhatsApp on its page, so people can ask before they come.
Only people who came through Deisly can rate. Never for sale, and they don’t change the order. Visible today in example mode.
06Fair from both sides
The same rules for every business, written so you can check them.
Nobody can pay to be shown first. Offers are listed nearest first.
No contract. Businesses stop whenever they like and stay free to use any other app.
Every offer shows the final price, how many are left and until when. A crossed-out price must be the lowest charged in the last 30 days.
Food offers list allergens. Nothing goes out past its use-by date.
Never. Pubs take part with food and events.
Businesses never receive customers’ contact details.
Neutrality matters to councils and associations. These are commitments, not settings.
Say you endorse Deisly, or use your name or logo, without a text agreed with you in writing.
Ask for member lists, or contact your members without their agreement.
Ask businesses to match prices or leave other apps.
Run discounted alcohol offers.
Once Deisly charges its first fees, a share of what it earns goes to registered Cork charities: homelessness, cancer care, animals, disability and mental health. Customers choose which. Businesses can match it on their own offers, if they want to. Every quarter, we’ll publish what was given and each charity’s receipt.
The amount isn’t set yet, and nothing is given during the pilot, because nothing is charged. Only charities on Ireland’s Charities Register, and none is named until it’s agreed in writing.
07Said plainly
The pilot starts in Cork city centre, about 2 km around St Patrick’s Street. Where it goes next depends on what we learn there.
Deisly is for any local business, not only the city centre. Businesses elsewhere in Cork are welcome to write, and it helps us choose where to go next.
Nothing is charged to businesses or customers today.
08Working together
It starts with a conversation about your street: tell us what your members are trying to solve. After that, small and specific things, each one yours to say no to.
Cork Business Association, the Victorian Quarter, sector groups
An introduction to 5 to 10 members in the pilot area who want more customers through the door.
A short mention in your newsletter, in words you approve.
Five minutes at a members’ event, and your view of what would worry members.
For your members: no charge during the pilot, no contract, and founding-partner terms for those who join through you.
Advice for a Cork start-up
Your view of the pilot and how we’re running it.
Which LEO events and programmes bring small local businesses together.
Who at Cork City Council to talk to about local high streets.
Advice, not an endorsement. Nothing has been agreed.
Local high streets and the city centre
A conversation about how same-day offers could bring more people to local high streets.
Later, a place as one of the tools at a city event such as Cork on a Fork.
Your view on which local events and campaigns Deisly could support.
Public bodies stay neutral between companies. We know that, and we’d work within it.
09For your members
The pilot is how we learn what works for a business and what it’s worth to them, so we don’t charge while we’re learning.
No charge during the pilot, and no card to join.
No contract. Stop any time, and keep using any other app or website.
An offer in about a minute, from the phone they already have.
Their visits counted in their own panel with Served via Deisly.
The same chance as a chain, because nobody can pay to be shown first.
10Pricing
When the pilot ends, this is what we propose for businesses. Each one gets it in writing, and is asked, before anything is charged.
Proposed · not final · nothing to pay during the pilot
For a few offers a week
€0always
No card and no time limit
Recommended if you post most days
More offers live, planned ahead
€39+ VAT a month
Founding partners: €29 + VAT a month for 12 months
Deisly does more of the work
€79+ VAT a month
Founding partners: €49 + VAT a month for 12 months
Buy and Reserve, paid in full, are coming soon. Then the only fee is on Hidden Gems paid in the app.
| Hidden Gems paid in the app | Lower than other appsfor surplus food; the exact fee is set with the first businesses |
|---|---|
| Slots and tickets paid in the app | 0% |
| Hidden Gems from Google or the business’s own link | 0% |
| Happy hour, shop discount and free offers | 0%nothing is paid on Deisly |
Customers never pay Deisly a fee. The fee would come out of the payment, so there’s no invoice to chase.
All prices are a proposal, not final, and exclude VAT. Nothing is charged during the pilot, to businesses or their customers. Plus would be charged first; the fee only once paying in the app is live; Pro once its features work. Founding partners are the first 20 approved businesses and those that join through an association.
No. An introduction or a newsletter mention says only what you agree to say. We won’t use your name or logo without a text agreed in writing.
Nothing during the pilot, and no card to join. After it, we propose that posting stays free, with optional plans at €39 and €79 + VAT a month, and a fee only on Hidden Gems paid in the app, lower than other apps for surplus food. Slots and tickets paid in the app are 0%. None of this is final: each business gets the terms in writing and is asked before anything is charged.
No. We don’t ask for member lists. Businesses that are interested write to us or sign up themselves.
They come later, store by store, once Cork has customers. A brand takes one place in your area however many shops it has nearby, people can filter for Independent, and nobody can pay to be shown first.
Each business counts its visits with Served via Deisly, and people who saved an offer may be asked privately whether they got it and whether it was as described. We can share what we learn with you, without naming any business unless it agrees.
It’s dense enough to test same-day offers within walking distance. Deisly is for any local business, so businesses elsewhere in Cork are welcome to write, and it helps us choose where to go next.
It sits alongside them. Businesses keep every other channel, and we’d be glad to support your own events with offers made for the day.
We’ll settle the prices, set out terms in writing and ask each business before anything is charged. Where we go next in Cork depends on what the pilot shows. Any business can stop at any time.
Deisly is a Cork start-up. You deal directly with the founder, who runs the pilot and is glad to meet you in person.
12Next step
Tell us what your members or your street are trying to solve. We’d be glad to meet you in person, or to show you the app on a phone in ten minutes.
An early pilot in Cork. Deisly is a Cork start-up, and you deal directly with the founder.
